Tag Archive: STL


St. Louis Rams Sucess = Bigger Tv Ratings

The 2010 version of the St. Louis Rams sits 3-3 and only a 1/2 game out of first place in the NFC West.  While the Rams fate this season is yet to be determined.  There fate on tv is a much brighter picture then a year ago.  Last Sunday in a 20-17 win over the San Diego Chargers the rams pulled a 23.2 rating.  This is up slightly from there Early game(noon kickoff) average of 22.2, but slightly less then the average from the first 5 games of 24.1.  The late game kickoffs(3:15) are averaging a 25.6 rating.  The current season average is 23.9 there best start threw this point in a season since 2006 and up from a 16.1 at this time last year.

Rams Logo

That is a 7.8 pt difference which is equal to about 80K  HH.  Think about that, 80K homes in the St. Louis area are tuning into Rams football that didn’t tune in last year at this time.    Every week that the Rams play at home they struggle up to the deadline to sell additional tickets which is usually less then 10K per game for any given week.  So while the Rams struggle to get those 10K tickets sold and most of the time they are sold to a large company they are getting over 100K more viewers per game on tv.  Impressive, and it shows a clear trend in the NFL.  Which is better hundreds of dollars per family for one NFL game or buying an HD tv for $1,000k which will get thousands of hours of use, not to mention 50 cents for a can of soda at home and a buck a beer, well 70 cents for you Hoosiers out there.

All in all the Rams are averaging 265K HH per game which translates to 400-450 viewers not including bars, college dorms and hotels.

Even in mediocrity the Rams, cough, the NFL is a big draw.

(Thanks to Dan Ceaser of the St. Louis Post Dispatch for the Rams Ratings)

Boring Weather Continues

Nam model forecast for early morning Wednesday

The map above is a layout from the NAM weather model of North America. The map shows a computer simulation of the weather 24 out from Tuesday Morning. This is a computer generated forecast. Very much like the ones you see on KMOV and KSDK. See I can play weather man too!

the map below is 84 hours out from Tuesday morning as you can see not much changed. There is an upper level disturbance slowly trying to move out the of South West and bring the area much needed rain, if for no other reason then to give the old folks on the porch something to talk about. However many times the models are to fast with these systems by a day or two this far out and we likely won’t see any rain within the next 4-5 days.

84 hour forecast from the nam

Forecast for Friday Afternoon from the NAM Weather Model

Another thing to note on this map is the cold air in Canada. those blue lines indicate freezing temperatures. However that is at 850mb which is roughly 5000 feet up. So while this would indicate the temperature at that level of the atmosphere to be freezing temperatures at the surface are likely to be much warmer this time of year. As you can see there is a general 0c blue line indicating freezing temperatures and there is the -10c blue line. Which indicates COLDER freezing temperatures. Yes it is likely to be well below freezing at the surface any time of year under -10C temperatures at 850mb.

That is enough weather neediness for one post. The point is. Expect the same weather for the next 4-5 days while getting warming towards the weekend.