The 2010 version of the St. Louis Rams sits 3-3 and only a 1/2 game out of first place in the NFC West.  While the Rams fate this season is yet to be determined.  There fate on tv is a much brighter picture then a year ago.  Last Sunday in a 20-17 win over the San Diego Chargers the rams pulled a 23.2 rating.  This is up slightly from there Early game(noon kickoff) average of 22.2, but slightly less then the average from the first 5 games of 24.1.  The late game kickoffs(3:15) are averaging a 25.6 rating.  The current season average is 23.9 there best start threw this point in a season since 2006 and up from a 16.1 at this time last year.

Rams Logo

That is a 7.8 pt difference which is equal to about 80K  HH.  Think about that, 80K homes in the St. Louis area are tuning into Rams football that didn’t tune in last year at this time.    Every week that the Rams play at home they struggle up to the deadline to sell additional tickets which is usually less then 10K per game for any given week.  So while the Rams struggle to get those 10K tickets sold and most of the time they are sold to a large company they are getting over 100K more viewers per game on tv.  Impressive, and it shows a clear trend in the NFL.  Which is better hundreds of dollars per family for one NFL game or buying an HD tv for $1,000k which will get thousands of hours of use, not to mention 50 cents for a can of soda at home and a buck a beer, well 70 cents for you Hoosiers out there.

All in all the Rams are averaging 265K HH per game which translates to 400-450 viewers not including bars, college dorms and hotels.

Even in mediocrity the Rams, cough, the NFL is a big draw.

(Thanks to Dan Ceaser of the St. Louis Post Dispatch for the Rams Ratings)